Influencers have already done the work by building a community of consumers around a specific interest. Targets a proprietary audience – No more wondering if you are reaching the right audience. Increased brand awareness – Influencers that share a brand’s story increases brand awareness with visibility and reach, increasing exponentially with multiple voices.Ĭontent enrichment – influencer content can augment a content marketing strategy and diversify brand messaging and storytelling. The benefits of influencer marketing for marketers.Īccording to Social Media Today, there are a few ways influencer marketing can pay off big for brands:Ī quick way to build trust – Online influencers have put in the time to build a community of trusted enthusiasts, and brands and companies can quickly tap into this circle of influence. Influencers can fall into all of these categories – they can be a peer who is both aspirational and authoritative. This influencer type can be very powerful. Peer – An influencer who is viewed as a peer. The individual sharing the story is generally inspirational, a topical expert, or influences a large network of peers.Īccording to Intellifluence, there are three main types of online influencers:Īspirational – An aspirational influencer is someone others aspire to be like or become.Īuthoritative – An influence who has earned respect or recognition by being a topical expert and gaining trust among a community of fans or followers. Companies use influencer marketing to bring awareness of who they are and how customers can benefit from their product or service. Quite simply, influencer marketing involves a brand or company partnering with an individual to share their story and drive home their brand message. How much do you know about influencer marketing and the role women over age 50 play in this growing industry? Influencer marketing has changed the way brands reach their target audience, and with the help of social media sites like Instagram, more companies are able to market to women in older demographics.
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